Update 23 November 2022
This article was originally published in June 2022. As of November 2022, My Food Bag and HelloFresh have both signed up to the Better Chicken Commitment after working with Animals Aotearoa. Making this commitment means these two brands will be making the necessary changes to improve the welfare of chickens in their supply chains, most importantly using healthier chicken breeds who grow more naturally.
There is often a friendly rivalry between New Zealand and Australia, whether it’s “Who invented the pavlova?” or “Who’s better at rugby?” But there is one area where New Zealand is lagging way behind – on the corporate welfare policies for chickens bred for meat.
Recently, Australian meal kit Marley Spoon shared their progress on achieving the Better Chicken Commitment by 2026 – they are 63% of the way there. Already they are sourcing chicken meat from suppliers that use much healthier breeds of chickens approved by the RSPCA UK. Leaving New Zealand and our meal kits lag way behind.
We have a number of successful meal kit companies here. And they all use unnatural breeds of chickens that grow abnormally fast. Chickens have a lifespan similar to most dogs, but the chickens in New Zealand are killed at just six weeks. These breeds of chickens grow so big and so fast that some can’t even hold their bodies up and writhe around on the floor unable to reach food or water.
The biggest ones, including My Food Bag, HelloFresh and Woop, boast they use only free-range chicken in their meal boxes. Sadly, the reality for free-range chickens bred for meat falls far short of these baby birds having lives worth living. This is because abnormal fast-growing breeds are used throughout the NZ chicken industry, on both free-range and fully-indoor farms. These birds struggle to walk and many never get outside the sheds.
These food businesses promote their ‘free-range’ chicken supplies because they know conscious consumers care about the treatment of animals. I know these customers don’t want to be financially supporting a food business that is causing animals to suffer and want to see them switch to healthier breeds of chickens, just like Marley Spoon has in Australia.
I’ve been working in the last few months to educate all the meal kits in New Zealand on the many ways the chickens in their supply chains are suffering. So far, not even one of these companies who claim to care about animal welfare has made the choice to support the much higher welfare standards of the Better Chicken Commitment.
Marley Spoon is one of 42 meal kit companies, globally, who are taking animal welfare seriously by signing up to the Better Chicken Commitment. This includes HelloFresh in the US and Europe. Meanwhile, New Zealand meal kits are choosing to continue to profit from cruelty.
This is one area where NZ is not just losing the race, we haven’t even reached the starting line.
Come on New Zealand!!!
Take Action – Put an end to NZ chicken cruelty
Chickens bred for meat are bred to suffer.