Actual
‘free-range’
Discover what we’re really being sold.
Latest news & updates
Cracking the code on chicken meat: Why woody breast and white striping are a sign of poor farming practices
Posts on Reddit and Facebook are exposing some of the negative sides of the chicken industry.
Largest coffee company and another restaurant brand sign the BCC, as café industry ranking report released
Columbus Coffee and Mexico Restaraunt latest brands to sign the Better Chicken Commitment.
A dog’s dinner that’s better welfare than our own
Many pet food companies have much higher welfare standards that human food brands.
How do chickens suffer?
Learn about the issues facing chickens bred for meat in Aotearoa.
Who is Animals Aotearoa?
Find out more about Animals Aotearoa and our work to help farmed animals.
How can you help chickens?
Take quick and effective actions to help animals in Aotearoa and overseas.
Our focus
As part of the Effective Altruism community, we work to make evidence-based, long-lasting changes to impact the largest number of animals.
There are more than 156 million land animals farmed in Aotearoa New Zealand. Most of them are the chickens bred for meat, who have perhaps the worst lives of any farmed animal. The fishes* that are farmed are so numerous that the aquaculture (fish farming) industry measures them in tonnes, rather than the number of individuals. They also suffer in many ways.
This is why we focus on helping chickens and fishes.
We are a member of the Open Wing Alliance, a global coalition of 80+ animal organisations working together to end the caging of hens for egg production and improve the lives of chickens raised for meat.
We’re also a member of the Aquatic Animal Alliance, a global coalition of 80+ animal organisations working together to improve the lives of aquatic animals.
* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasize the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)