Actual
‘free-range’
Discover what we’re really being sold.
Latest news & updates
Passing the buck for egg shortage
Egg shortage shows lack of leadership by the egg industry, who are trying to shift blame away from itself.
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What do the labels on chicken meat mean?
Aotearoa has no laws or regulations regarding the labelling of meat, so how do companies decide what is free-range, cage-free, and hormone-free? Find out the truth about labelling.
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Is free range chicken meat really better?
Labels such as free range, cage-free and no added hormones can jump out at you, but what do they really mean? What kind of lives did the animals lead? Is free range chicken really better or are there even kinder choices?
Keep readingHow do chickens suffer?
Learn about the issues facing chickens bred for meat in Aotearoa.
Who is Animals Aotearoa?
Find out more about Animals Aotearoa and our work to help farmed animals.
How can you help chickens?
Take quick and effective actions to help animals in Aotearoa and overseas.
Our focus
As part of the Effective Altruism community, we work to make evidence-based, long-lasting changes to impact the largest number of animals.
There are more than 156 million land animals farmed in Aotearoa New Zealand. Most of them are the chickens bred for meat, who have perhaps the worst lives of any farmed animal. The fishes* that are farmed are so numerous that the aquaculture (fish farming) industry measures them in tonnes, rather than the number of individuals. They also suffer in many ways.
This is why we focus on helping chickens and fishes.
We are a member of the Open Wing Alliance, a global coalition of 80+ animal organisations working together to end the caging of hens for egg production and improve the lives of chickens raised for meat.
We’re also a member of the Aquatic Animal Alliance, a global coalition of 80+ animal organisations working together to improve the lives of aquatic animals.
* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasize the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)