Latest news & updates
Pathway to Better Chicken Welfare Launched in New Zealand
SPCA Welfare Plus+ and the Better Chicken Commitment now both call for healthier breeds for chickens bred for meat in New Zealand – two pathways for food businesses to demand better.
2026 Election Scorecard – Farmed Animal Welfare
Every animal deserves a life worth living. See where each NZ political party stands on farmed animal welfare in the Election Scorecard – 2026.
Time to pop the hood at BurgerCruel
Gourmet burger chain BurgerFuel is in the spotlight over poor chicken welfare standards. Their policy needs a tune-up.
How do chickens suffer?
Learn about the issues facing chickens bred for meat in Aotearoa.
Ban octopus factory farming
Research into this cruel industry is being funded by the NZ government.
How you can help farmed animals
Take quick and effective actions to help animals in Aotearoa and overseas.
Our focus
As part of the Effective Altruism community, we work to make evidence-based, long-lasting changes to impact the largest number of animals.
There are more than 156 million land animals farmed in Aotearoa New Zealand. Most of them are the chickens bred for meat, who have perhaps the worst lives of any farmed animal. The fishes* that are farmed are so numerous that the aquaculture (fish farming) industry measures them in tonnes, rather than the number of individuals. They also suffer in many ways.
This is why we focus on helping chickens and aquatic animals.
As seen in
'An atrocious idea' - outcry over taxpayer-funded octopus farming research
Misleading chicken packaging complaint to Commerce Commission
Trailer unit crash strewing crates of hens over the road shines a light on grim state of chickens
Pressure on takeaway food chains to ditch 'fast chickens'
Member of the Open Wing Alliance, a global coalition of 80+ animal organisations working together to end the caging of hens for egg production and improve the lives of chickens raised for meat.
Member of the Aquatic Animal Alliance, a global coalition of 100+ animal organisations working together to improve the lives of aquatic animals.
Member of the Asia for Animals Coalition, or AfA, a network of hundreds of animal protection and advocacy organisations working together to improve the well-being of animals across Asia and beyond, and to end animal exploitation and suffering.
* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasize the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)