Part of the Open Wing Alliance, a global coalition of more than 80 organisations, we work to end the abuse of farmed animals by advocating for effective change.
News & updates
Image credit – Farmwatch
Each year in Aotearoa, approximately 120 million chickens are farmed for meat in industrial and factory farm conditions. Measured only in tonnes, an unknown amount of fishes* are farmed in underwater factory farms.
These animals live some of the worst lives of any farmed animals but are underrepresented when it comes to news, education and campaigns to improve the lives of animals.
We’re here to change that!
Learn about the reality of chicken and fish farming in Aotearoa, about the labels on the meat sold at retailers, about the lives of rescued chickens, and ways that you can help.
Aotearoa has no laws or regulations regarding the labelling of meat, so how do companies decide what is free-range, cage-free, and hormone-free? Find out the truth about labelling.
One of the brave volunteer investigators of Farmwatch shares, in a very personal way, just what it was like to gather the footage that was released by Radio New Zealand earlier this week.
Labels such as free range, cage-free and no added hormones can jump out at you, but what do they really mean? What kind of lives did the animals lead? Is free range chicken really better or are there even kinder choices?
Chickens are very cute; they like exploring and are naturally curious. Sadly, chickens on factory farms don’t get to live a natural life or a very long one.
Biggest café name in New Zealand signs on to improve chicken welfare. Columbus Coffee tops the just-released report, ranking popular café chains’ animal welfare policy. The report reveals which brands are lifting their supply chain standards for chickens farmed for meat, and, importantly, which are not. The country’s largest dedicated coffee chain, Columbus Coffee, is…
New Zealand’s first café business to have reached SPCA Certified standards for eggs, The Coffee Club, is demanding better welfare for chickens bred for meat in New Zealand. The Coffee Club, together with chicken restaurant chain Bird On A Wire, are the latest big names to sign the Australia-New Zealand Better Chicken Commitment. Led in…
Animal welfare has long been a contentious issue in New Zealand politics, with many election promises made but little action taken. Now, with the Government’s delays in yet another animal welfare improvement, consumers are looking to food brands for action on animal welfare.
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* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasise the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)