Each year in Aotearoa, approximately 120 million chickens are farmed for meat in industrial and factory farm conditions. Measured only in tonnes, an unknown amount of fishes* are farmed in underwater factory farms.
These animals live some of the worst lives of any farmed animals but are underrepresented when it comes to news, education and campaigns to improve the lives of animals.
We’re here to change that!
Learn about the reality of chicken and fish farming in Aotearoa, about the labels on the meat sold at retailers, about the lives of rescued chickens, and ways that you can help.
Top stories
What do the labels on chicken meat mean?
Aotearoa has no laws or regulations regarding the labelling of meat, so how do companies decide what is free-range, cage-free, and hormone-free? Find out the truth about labelling.
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Farmwatch Investigator Speaks Out
One of the brave volunteer investigators of Farmwatch shares, in a very personal way, just what it was like to gather the footage that was released by Radio New Zealand earlier this week.
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Is free range chicken meat really better?
Labels such as free range, cage-free and no added hormones can jump out at you, but what do they really mean? What kind of lives did the animals lead? Is free range chicken really better or are there even kinder choices?
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Blog Caged hens Chickens Effective Altruism Eggs Fishes Food Business Free-range Law Media Plant-based Science Sentience
The three million animals who missed out when live export was banned.
When live export was banned, millions of chickens were forgotten about.
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How is Denmark leading the way for chickens?
The standards for how chickens bred for meat are treated, in Denmark, is leading much of the world. Find out how this happened.
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The life of a parent bird
This is Willow. Find out about her life, trapped in a shed to produce eggs hatched to rear the chickens killed for meat.
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How long do chickens live?
Chickens are very cute; they like exploring and are naturally curious. Sadly, chickens on factory farms don’t get to live a natural life or a very long one.
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Cracking the code on chicken meat: Why woody breast and white striping are a sign of poor farming practices
Posts on Reddit and Facebook are exposing some of the negative sides of the chicken industry.
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Media Release: Ruffling feathers – Cafés ranked on their chicken welfare
Biggest café name in New Zealand signs on to improve chicken welfare. Columbus Coffee tops the just-released report, ranking popular café chains’ animal welfare policy. The report reveals which brands are lifting their supply chain standards for chickens farmed for meat, and, importantly, which are not. The country’s largest dedicated coffee chain, Columbus Coffee, is…
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Largest coffee company and another restaurant brand sign the BCC, as café industry ranking report released
Columbus Coffee and Mexico Restaraunt latest brands to sign the Better Chicken Commitment.
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A dog’s dinner that’s better welfare than our own
Many pet food companies have much higher welfare standards that human food brands.
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Meat-Free Monday: How to Swap Chicken Meat for a Tasty Plant-Based Alternative
Have all your questions about chickenless chick’n answered here.
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Media Release: Leading Food Brands Fly Towards Higher Welfare for Chickens
New Zealand’s first café business to have reached SPCA Certified standards for eggs, The Coffee Club, is demanding better welfare for chickens bred for meat in New Zealand. The Coffee Club, together with chicken restaurant chain Bird On A Wire, are the latest big names to sign the Australia-New Zealand Better Chicken Commitment. Led in…
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Kiwi Café Giant Joins The Movement Towards Higher Welfare for Chickens
The Coffee Club and Bird on a Wire are the latest big brands to sign the Australia-New Zealand Better Chicken Commitment.
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Volunteers protest Nando’s in Auckland, Hamilton, Porirua, Wellington and Christchurch.
Pressure increases as volunteers head out to Nando’s stores in Auckland, Hamilton, Porirua, Wellington and Christchurch.
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Are we eating ourselves to extinction?
More Money, More Meat – How we are eating our way to the extinction of humanity.
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When animal welfare becomes a political football, consumers look towards food brands for action on animal welfare.
Animal welfare has long been a contentious issue in New Zealand politics, with many election promises made but little action taken. Now, with the Government’s delays in yet another animal welfare improvement, consumers are looking to food brands for action on animal welfare.
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Open letter to Aotearoa New Zealand: Cages are still allowed in egg farming
This Easter, we’re joining NZ animal groups caling for transparency for egg labelling and reporting. Read the Open Letter.
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* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasise the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)
