Part of the Open Wing Alliance, a global coalition of more than 80 organisations, we work to end the abuse of farmed animals by advocating for effective change.
News & updates
Each year in Aotearoa, approximately 120 million chickens are farmed for meat in industrial and factory farm conditions. Measured only in tonnes, an unknown amount of fishes* are farmed in underwater factory farms.
These animals live some of the worst lives of any farmed animals but are underrepresented when it comes to news, education and campaigns to improve the lives of animals.
We’re here to change that!
Learn about the reality of chicken and fish farming in Aotearoa, about the labels on the meat sold at retailers, about the lives of rescued chickens, and ways that you can help.
Animal welfare has long been a contentious issue in New Zealand politics, with many election promises made but little action taken. Now, with the Government’s delays in yet another animal welfare improvement, consumers are looking to food brands for action on animal welfare.
Labels such as free range, cage-free and no added hormones can jump out at you, but what do they really mean? What kind of lives did the animals lead? Is free range chicken really better or are there even kinder choices?
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* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasize the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)