Each year in Aotearoa, approximately 120 million chickens are farmed for meat in industrial and factory farm conditions. Measured only in tonnes, an unknown amount of fishes* are farmed in underwater factory farms.
These animals live some of the worst lives of any farmed animals but are underrepresented when it comes to news, education and campaigns to improve the lives of animals.
We’re here to change that!
Learn about the reality of chicken and fish farming in Aotearoa, about the labels on the meat sold at retailers, about the lives of rescued chickens, and ways that you can help.
Top stories
Farmwatch Investigator Speaks Out
One of the brave volunteer investigators of Farmwatch shares, in a very personal way, just what it was like to gather the footage that was released by Radio New Zealand earlier this week.
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Free-range chickens still suffer
While free-range certainly makes a huge difference to the welfare of pigs and hens used for egg production, it is a different story for chickens bred for meat.
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What do the labels on chicken meat mean?
Aotearoa has no laws or regulations regarding the labelling of meat, so how do companies decide what is free-range, cage-free, and hormone-free? Find out the truth about labelling.
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Blog Chickens Effective Altruism Fishes Free-range Law Media Plant-based Science Sentience
Global milestone shows the way forward for companies in Aotearoa.
546 and counting. Global companies are changing the way they source their chicken meat. It is time for us to catch up.
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Is free range chicken meat really better?
Labels such as free range, cage-free and no added hormones can jump out at you, but what do they really mean? What kind of lives did the animals lead? Is free range chicken really better or are there even kinder choices?
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How long do chickens live?
Chickens are very cute; they like exploring and are naturally curious. Sadly, chickens on factory farms don’t get to live a natural life or a very long one.
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What is Effective Altruism?
Effective Altruism is a cost-effective and measurable way to reduce suffering.
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In the news: Pressure on takeaway chains as Domino’s ditches ‘fast chickens’
Exclusive footage from inside a free-range farm was provided to Radio New Zealand by volunteer investigators at Farmwatch.
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Media release: Dead and dying chickens – investigative NZ footage exposes ‘business as usual’
Footage obtained by Farmwatch investigators, aired on RNZ Checkpoint yesterday
(16.11.21) shows chickens in pain, struggling to walk.
Media release: First step in Domino effect to transform NZ chicken industry
Domino’s Pizza has just announced that it has signed the Better Chicken Commitment to significantly improve how its chicken meat is farmed in New Zealand and Australia.
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Five surprising facts about chickens
Most of us don’t really know much about chickens, and how wonderful they are. So here are five facts about chickens to help you appreciate them.
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Media release: KFC, Pizza Hut, Taco Bell announce global cage-free policy set to benefit millions of hens.
Yum! Brands, the world’s largest restaurant company, with close to 50,000 locations globally across its KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands, today released a global policy to transition to 100% cage-free eggs
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Antibiotics resistance a key piece of the puzzle
Antibiotic resistance is a threat stalking us like a remarkably quiet elephant moving through the room.
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100+ global cage-free wins show the power of corporate campaigning
Over 100 companies have made a global commitment to ending the worst abuses against hens.
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Overseas wins for chickens show the way forward
Chickens are starting to be given much better lives in many countries overseas. The momentum is only getting faster, with more and more companies doing the right thing.
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In the news: At the bottom of the pecking order
The report shows that all chicken meat served in New Zealand comes from chickens bred to grow too big too fast, leading to lameness and other health issues.
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Animal sentience and how the law Is truly failing animals
The recent announcement that animals are now to be formally recognized as sentient under UK law provides a good basis for campaigners and animal rights activists to push for law change.
Keep reading* The term ‘fishes’ rather than ‘fish’ is increasingly being adopted by the animal advocacy movement to recognise and emphasize the individuality of the intelligent, feeling individuals we are describing. (The fish-farming industry only measures fishes in tonnes, rather than numbers of individuals.)