Better Chicken Commitment

A white feathered, higher-welfare breed chicken, with a slimmer body than a fast-grow breed, pecking at the litter on the floor of a shed. Natural light makes it a bright environment.
Image credit – Wakker Dier.

The Better Chicken Commitment is a set of science-based standards for chicken welfare across the food industry, agreed upon by leading animal protection organisations as the minimum needed for chickens bred for meat to have good welfare outcomes. 

This world-leading global commitment has been adapted to our region to create the Australia-New Zealand Better Chicken Commitment, which is backed by 15 animal advocacy organisations including the Society for the Prevention of Cruelty to Animals New Zealand (SPCA), World Animal Protection, Compassion in World Farming, Veterinarians for Animal Welfare Aotearoa and The Humane League.

Which chickens are used for meat production?

The white chickens currently used in New Zealand for meat production (called ‘broilers’ by the poultry industry) are of one of two breeds – Cobb and Ross. They have been selected to grow ‘meat’ not sustain life. They double in size every week. They are usually killed at just six weeks of age, although some are slaughtered as early as four weeks old. 

The fast growth leads to a range of severe welfare problems. Their musculoskeletal structures fail to keep up with the increase in weight. Up to a third struggle to walk due to painful lameness. Their under-developed organs can cause respiratory difficulties, heart disease and heart failure – a very stressful way to die.   

Each year, approximately two million chickens die (or are culled) in sheds around Aotearoa, before reaching six weeks old.

A white chicken sitting on the litter on the floor of a shed. Their beak is open and feathers are missing in one area.
Image credit – Farmwatch

What do they want and need?

While these breeds of chickens have been aggressively selectively bred to grow fast, they still have the same natural instincts as other chickens. 

As well as the need for suitable food and clean water, they need space to spread their wings and run around. They are curious and seek the opportunity to forage, peck at objects and scratch. 

They like to perch off the ground, especially when sleeping, to avoid predators. They keep their skin and feathers healthy by dust bathing. They also need a daily rhythm of light and dark to encourage natural behaviour and rest.

What is the Better Chicken Commitment?

The Better Chicken Commitment (BCC) specifies the improvements needed across the food industry to give chickens bred for meat lives worth living. It is based on robust animal welfare science, which is put into practice in the commercial setting.

Overseas, it has driven the industry towards higher welfare practices from producers, retailers, hospitality and restaurants. Almost 600 company commitments have been made to the BCC. They are listed on ChickenWatch progress tracker (filter by issue ‘broiler’.) Overseas, this includes companies such as Nando’s, Pita Pit, KFC, Burger King, Nestlé, Starbucks, Subway and Pizza Hut.

Who has signed the Better Chicken Commitment in New Zealand and Australia?

In New Zealand, Domino’s, HelloFresh, My Food Bag, Bird On A Wire, The Coffee Club, Columbus Coffee, Mexico and Swolefoods have so far signed the BCC and in Australia, it has been signed by Domino’s, Marley Spoon, Joe & the Juice and Open Farm. 

A graphic showing the logos of Bird on a Wire, Domino's, My Food Bag, Open Farm, The Coffee Club, HelloFresh, SwoleFoods, Joe & The Juice, Marley Spoon, Columbus Coffee, Mexico

Benefits for your business of the BCC?

The legal welfare standards for chickens bred for meat in Aotearoa are so low, they allow extensive suffering in sheds around the country.

Conscious consumers who buy meat, want to know they are making the best choices available. While free-range egg production gives the hens a substantially better life than cage or barn systems, the same can’t be said of free-range chicken meat production

While fast-grow chicken breeds are used, who struggle with mobility and other debilitating health problems, free-range farming offers almost no welfare improvement for the birds.  

As public awareness is growing over the suffering of chickens bred for meat, even in free-range systems, companies need to adapt to demonstrate to customers that they are taking animal welfare seriously.

The BCC is your opportunity to be a leader in this arena and truly live up to your ESG values, by creating a welfare transition in your supply chain. 

Better Chicken Commitment standards

Circular image with a black line drawing of a chicken, side-on. Text says "Healthier, more naturally growing breeds."

Healthier, more naturally growing breeds: using breeds that demonstrate higher welfare outcomes.

Circular image with a black line drawing of a chicken with outstretched wings. Text says "More space per bird."

Lower stocking density: ensuring a stocking density of 30kg/m2 (around 15 birds) or less, to give the birds more space to move around, express natural behaviours and rest undisturbed.

Circular image with a black line drawing of a two chickens. One is standing on a white straw bale. There is an open window with the sun visible outside. Text says "Enrichments"

Environmental enrichments: providing at least two metres of usable perch space and two pecking substrates per 1,000 birds to stimulate natural behaviour and improve their mental wellbeing. Cages and multi-tier systems are prohibited, (not currently used in Aotearoa for chickens bred for meat).

Circular image with a black line drawing of a chickens in front of an open window where the sun is visible. Text says "natural light"

Natural light: providing at least 50 lux of light, including natural light and six hours of darkness in each 24-hour period (with four continuous).

Circular image with a black line drawing 
of circle with eyes as crosses and a downturned mouth, with text “Controlled Atmosphere Stunning.”

Improved slaughter method: adopting controlled atmosphere stunning (CAS) using inert gas or multi-phase systems, or effective electrical stunning without live inversion.

Circular image with a black line drawing of a clip-board. Text says "Annual public reporting"

Auditing: independent animal welfare audits and annual public reporting against the above criteria.

A company must meet all of these criteria for 100% of their chicken meat supply, by an agreed specified deadline, to fulfil their commitment to the BCC.

In the time from signing up to the BCC, to the final deadline, there will be a transition period during which their chicken supplier will implement the required changes.

A young woman wearing a blue overall and black boots, with papers and pen in her hands. She is crouching down on the floor of a chicken shed, with windows in the wall behind her. There is a straw bale next to her with several small chickens perched on top. Many other chickens are on the floor of the shed, some pecking at the straw bale.
Image credit – RSPCA UK: RSPCA Assured

Read/download our guide to the Better Chicken Commitment for businesses

How does the Better Chicken Commitment compare to regulations in NZ?

Are you a business wanting to find out more?

If your food business is interested in discussing signing up to the Better Chicken Commitment, ​please get in touch with our Food Business team via the form below.

A straw bale on a higher welfare chicken farm. Several white feathered and one orange feathered young looking chicken are clustered around it. Several are pecking at the straw bale.

Image credit - RSPCA UK - RSPCA Assured