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Animals Aotearoa logo with images of a yellow chicken and a teal salmon.

Animals Aotearoa

Part of the Open Wing Alliance, a global coalition of more than 80 organisations, we work to end the abuse of farmed animals by advocating for effective change.

  • Take action
    • Heartless Nando’s
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    • Octopus Factory Farming
    • Key Issues in Chicken Farming
    • About chickens bred for meat
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    • Get your free guide to chicken meat labels
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    • Discover plant-based chicken recipes
    • Plant-based fish alternatives
  • For businesses
    • The Better Chicken Commitment
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Category Archives: Effective Altruism

Building a stronger animal advocacy movement

Executive Director, Marianne Macdonald, travels to Sydney to represent Animals Aotearoa at the Effective Altruism Global X conference and a dedicated Animal Advocacy Satellite Event.

Posted byMarianne Macdonald, Executive DirectorDecember 6, 2024December 6, 2024Posted inBlog, Chickens, Effective AltruismLeave a comment on Building a stronger animal advocacy movement

Largest coffee company and another restaurant brand sign the BCC, as café industry ranking report released

Columbus Coffee and Mexico Restaraunt latest brands to sign the Better Chicken Commitment.

Posted byJennifer DuttonAugust 16, 2023August 18, 2023Posted inBlog, Chickens, Effective Altruism, Food BusinessLeave a comment on Largest coffee company and another restaurant brand sign the BCC, as café industry ranking report released

What we’ve achieved for animals in 2022, with your help

After two years in existence, this is what we’ve achieved at Animals Aotearoa for farmed animals.

Posted byMarianne Macdonald, Executive DirectorDecember 22, 2022August 22, 2023Posted inBlog, Chickens, Effective Altruism, Food Business2 Comments on What we’ve achieved for animals in 2022, with your help

Are plant-based diets becoming less popular? Here’s what you need to know…

What does the research say about plant-based diets in New Zealand?

Posted byRowan LundJuly 15, 2022September 1, 2023Posted inBlog, Effective Altruism, Plant-based, ScienceLeave a comment on Are plant-based diets becoming less popular? Here’s what you need to know…

Global milestone shows the way forward for companies in Aotearoa.

546 and counting. Global companies are changing the way they source their chicken meat. It is time for us to catch up.

Posted byMona Oliver, Campaign DirectorMay 24, 2022August 1, 2025Posted inBlog, Chickens, Effective AltruismLeave a comment on Global milestone shows the way forward for companies in Aotearoa.

What is Effective Altruism?

Effective Altruism is a cost-effective and measurable way to reduce suffering.

Posted byMarianne Macdonald, Executive DirectorJanuary 31, 2022December 22, 2022Posted inBlog, Effective AltruismLeave a comment on What is Effective Altruism?

Ending the suffering of farmed animals.
Kia mutu ai te whakataumaha i ngā kararehe pāmu.

  • Home
  • Take Action
  • Stop funding octopus farming
  • Call out Heartless Nando's
  • Sign to end humanewashing
  • The Unfiltered Truth: Who tops our café ranking report
  • Sign-up: Join the A-team for easy online actions
  • News & Updates
  • Learn
  • Octopus factory farming
  • Key issues in chicken farming
  • About chickens bred for meat
  • How chickens suffer in sheds
  • How chickens suffer at slaughter
  • How food brands are helping chickens
  • Get your free guide to chicken meat labels
  • Take our chicken quiz
  • Plant-based chicken recipes
  • Discover plant-based chicken alternatives
  • Discover plant-based fish alternatives
  • For Businesses
  • The Better Chicken Commitment
  • How the BCC compares to NZ standards
  • Frequently asked questions
  • Read the science behind the BCC
  • About Us
  • Merchandise
  • Meet the team
  • Who is Animals Aotearoa
  • Who we work with
  • Impact
  • Contact us
  • Join our mailing list
  • Media centre
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