Is your favourite food delivery, leading or lagging in chicken welfare?

A photo of a white-feathered chicken with a very distended breast, lying on the floor of a shed. Superimposed over the photo is the yellow outline of Animal Aotearoa’s chicken logo. Text reads "Delivering Better. Do you know the painful truth behind food deliveries?"
A photo of a white-feathered chicken with a very distended breast, lying on the floor of a shed. Superimposed over the photo is the yellow outline of Animal Aotearoa’s chicken logo. Text reads "Delivering Better. Do you know the painful truth behind food deliveries?"

This week, we released the first-of-its-kind ranking report – Delivering Better: the painful truth behind food deliveries. This shows how New Zealand food delivery brands stack up on their action, or lack of it, towards signing up to the Better Chicken Commitment (BCC).

The BCC is a set of welfare criteria developed by leading local and global animal protection organisations aimed at improving poor chicken welfare here and around the world.

There are two clear winners – Domino’s pizza and ready-meal brand, Swolefoods, who have both signed up to the BCC. We are delighted that SwoleFoods did this last week, after fruitful negotiations with us!

“Throughout the pandemic, meal kits and food brands who home deliver have capitalised on the increasing popularity of their products, and yet, they are choosing to ignore the truth about the intense suffering and needs of the chickens in their supply chains. New Zealanders deserve to know the truth and that’s why we are standing with them to demand change,” says Animals Aotearoa Executive Director Marianne Macdonald.

Taran Machra, Director, SwoleFoods had this to say,
“At SwoleFoods, a huge part of our menu is made with dishes including chicken and hence we are happy to support this movement to ensure the ingredients we use are supplied using the best practices possible.”

We are calling out global companies such as Burger King, HelloFresh, Pita Pit and Starbucks for their double standards, having failed to sign up to the BCC despite agreeing to these standards overseas. Collectively these companies have the ability to drive change for chickens in New Zealand.

We will keep working to encourage more food businesses to sign the BCC and will be launching a campaign against one of the laggards next month. But who will it be? Watch this space.


Help us increase the pressure on food businesses by leaving a polite comment to  food delivery brands that claim to care about animal welfare, but continue to use chickens bred to suffer.

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