Update 23 November 2022
This article was originally published in July 2022. As of November 2022, My Food Bag and HelloFresh have both signed up to the Better Chicken Commitment after working with Animals Aotearoa. Making this commitment means these two brands will be making the necessary changes to improve the welfare of chickens in their supply chains, most importantly using healthier chicken breeds who grow more naturally.
We have more good news from Europe to share.
Swedish food brand, Grön ko (which means Green Cow), is the latest ready meal company to sign up to the higher welfare standards of the European Better Chicken Commitment. A ‘ready meal’ is one you buy pre-prepared, that only needs to be heated before eating. By 2026, all of Grön ko’s chicken meals will be from healthier chicken breeds with much improved living conditions.
Grön ko can be found at four out of five of Sweden’s major retailers, as well as petrol stations, and on trains.
This win was achieved by our friends at Djurens Rätt, who have already successfully campaigned for 68 other food businesses to adopt the Better Chicken Commitment.
This begs the question, why are ready meal businesses and, in fact, all food businesses in Aotearoa lagging so far behind? As you may know, Domino’s is the only food business to have signed up to the Better Chicken Commitment.
But here in Aotearoa, major food brands are lagging behind.
So far, all New Zealand ready meal businesses, (including My Food Bag – makers of Made, Eat, Mealbox, Primal Kitchen, Hello Foods – makers of Muscle Fuel and Plate Up, FED, Fit Me In, Swolefoods and Fitfood), are lagging behind because most New Zealanders don’t know what breed of chicken they’re being sold.
That’s why Animals Aotearoa has launched the Australia-New Zealand Better Chicken Commitment campaign calling on major food brands to only source their meat from farms that raise healthier breeds of chickens to higher welfare standards.
It’s time New Zealand ready-meal brands step-up and treat chickens better.
