Before launching the campaign we were in contact with both Nando’s and Pita Pit for over nine months, educating them about the immense suffering in their chicken supply chains and asking them to do the right thing by committing to higher welfare standards.
They have the power to demand change from chicken corporations who are farming abnormally fast-growing breeds, birds who have suffering coded in their DNA.
Both these fast-food chains advertise that they use free-range chicken. Pita Pit goes further saying, “Pita Pit supports ethical and sustainable farming practices.” Like you, Animals Aotearoa expects a local brand, priding themselves on locally sourced “ethical” chicken meat, to be a leader when it comes to animal welfare. It’s time for them to prove it.
Part of the Open Wing Alliance, a global coalition of more than 80 organisations, we work to end the abuse of farmed animals by advocating for effective change.