Aren’t industry practices rooted in science as well?

The chicken industry makes decisions regarding profitability. The science on welfare outcomes for the chickens themselves has been a low priority to industry. This is why, up until now, it has been accepted by the chicken industry that millions of birds can’t even survive the six weeks to slaughter due to a range of severe health problems. 

Healthier breeds and better living conditions produce meat that your customers will choose, when it becomes available.